Decathlon Logo Change

Decathlon Logo Change. On march 12, 2024, decathlon unveiled a major brand refresh for the first time in 48 years,. This significant change, brewing over two.

With its new brand identity, this change is timely as decathlon aims to grow its global reach and improve its offerings at all levels of sports practice, from amateur to. Global brand consultancy wolff olins has created a new visual identity for decathlon, introducing a new brand icon known as ‘l’orbit’ that expresses the brand’s new purpose ‘, to move people through the wonders of sport.’.